Salesforce has rolled out a revamped version of its customer data on platform on May 13th with additional bells and whistles in the form of smarter segmentation, deeper integrations with Tableau and Mulesoft and expanded partnerships for data activation.
“We’re fully embracing the CDP category…We’re seeing new customer interest in the marketing cloud driven from the CDP,” said Robin Grochol, SVP of product management for Salesforce Marketing Cloud.
The features Salesforce is adding to its CDP are designed to help marketers maximize their customer data regardless of whether it’s stored within one of Salesforce’s clouds or elsewhere.
As part of the revamp, Salesforce is actively building out AppExchange partnerships and integrations to support its CDP so that marketers can activate their segments across the web, mobile and against connected TV ad experiences. Salesforce is also going to make more use of its MuleSoft acquisition so that marketers can aggregate their data across sources, including external loyalty and point-of-sale systems, AWS, Microsoft and ServiceNow.
Read more about it on Ad Exchanger.
